California Pizza Kitchen brand profile in the United States 2022
How high is the brand awareness of California Pizza Kitchen in the United States?
When it comes to frozen pizza eaters, brand awareness of California Pizza Kitchen is at 60% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is California Pizza Kitchen in the United States?
In total, 26% of U.S. frozen pizza eaters say they like California Pizza Kitchen. However, in actuality, among the 60% of U.S. respondents who know California Pizza Kitchen, 43% of people like the brand.
What is the usage share of California Pizza Kitchen in the United States?
All in all, 21% of frozen pizza eaters in the United States use California Pizza Kitchen. That means, of the 60% who know the brand, 35% use them.
How loyal are the customers of California Pizza Kitchen?
Around 17% of frozen pizza eaters in the United States say they are likely to use California Pizza Kitchen again. Set in relation to the 21% usage share of the brand, this means that 81% of their customers show loyalty to the brand.
What's the buzz around California Pizza Kitchen in the United States?
In October 2022, about 16% of U.S. frozen pizza eaters had heard about California Pizza Kitchen in the media, on social media, or in advertising over the past three months. Of the 60% who know the brand, that's 27%, meaning at the time of the survey there's some buzz around California Pizza Kitchen in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to frozen pizza eaters, brand awareness of California Pizza Kitchen is at 60% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is California Pizza Kitchen in the United States?
In total, 26% of U.S. frozen pizza eaters say they like California Pizza Kitchen. However, in actuality, among the 60% of U.S. respondents who know California Pizza Kitchen, 43% of people like the brand.
What is the usage share of California Pizza Kitchen in the United States?
All in all, 21% of frozen pizza eaters in the United States use California Pizza Kitchen. That means, of the 60% who know the brand, 35% use them.
How loyal are the customers of California Pizza Kitchen?
Around 17% of frozen pizza eaters in the United States say they are likely to use California Pizza Kitchen again. Set in relation to the 21% usage share of the brand, this means that 81% of their customers show loyalty to the brand.
What's the buzz around California Pizza Kitchen in the United States?
In October 2022, about 16% of U.S. frozen pizza eaters had heard about California Pizza Kitchen in the media, on social media, or in advertising over the past three months. Of the 60% who know the brand, that's 27%, meaning at the time of the survey there's some buzz around California Pizza Kitchen in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
