Taza Chocolate brand profile in the United States 2022
When it comes to chocolate eaters, brand awareness of Taza Chocolate is at 22% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Taza Chocolate in the United States?
In total, 5% of U.S. chocolate eaters say they like Taza Chocolate. However, in actuality, among the 22% of U.S. respondents who know Taza Chocolate, 23% of people like the brand.
What is the usage share of Taza Chocolate in the United States?
All in all, 5% of chocolate eaters in the United States use Taza Chocolate. That means, of the 22% who know the brand, 23% use them.
How loyal are the customers of Taza Chocolate?
Around 3% of chocolate eaters in the United States say they are likely to use Taza Chocolate again. Set in relation to the 5% usage share of the brand, this means that 60% of their customers show loyalty to the brand.
What's the buzz around Taza Chocolate in the United States?
In October 2022, about 4% of U.S. chocolate eaters had heard about Taza Chocolate in the media, on social media, or in advertising over the past three months. Of the 22% who know the brand, that's 18%, meaning at the time of the survey there's little buzz around Taza Chocolate in the United States.
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