Green & Black's brand profile in the United States 2022
When it comes to chocolate eaters, brand awareness of Green & Black's is at 27% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Green & Black's in the United States?
In total, 9% of U.S. chocolate eaters say they like Green & Black's. However, in actuality, among the 27% of U.S. respondents who know Green & Black's, 33% of people like the brand.
What is the usage share of Green & Black's in the United States?
All in all, 7% of chocolate eaters in the United States use Green & Black's. That means, of the 27% who know the brand, 26% use them.
How loyal are the customers of Green & Black's?
Around 5% of chocolate eaters in the United States say they are likely to use Green & Black's again. Set in relation to the 7% usage share of the brand, this means that 71% of their customers show loyalty to the brand.
What's the buzz around Green & Black's in the United States?
In October 2022, about 6% of U.S. chocolate eaters had heard about Green & Black's in the media, on social media, or in advertising over the past three months. Of the 27% who know the brand, that's 22%, meaning at the time of the survey there's little buzz around Green & Black's in the United States.
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