Seiko brand profile in Germany 2022
How high is the brand awareness of Seiko in Germany?
When it comes to watches users, brand awareness of Seiko is at 65% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Seiko in Germany?
In total, 16% of German watches users say they like Seiko. However, in actuality, among the 65% of German respondents who know Seiko, 25% of people like the brand.
What is the usage share of Seiko in Germany?
All in all, 9% of watches users in Germany use Seiko. That means, of the 65% who know the brand, 14% use them.
How loyal are the owners of Seiko?
Around 6% of watches users in Germany say they are likely to use Seiko again. Set in relation to the 9% usage share of the brand, this means that 67% of their owners show loyalty to the brand.
What's the buzz around Seiko in Germany?
In September 2022, about 6% of German watches users had heard about Seiko in the media, on social media, or in advertising over the past three months. Of the 65% who know the brand, that's 9%, meaning at the time of the survey there's little to no buzz around Seiko in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to watches users, brand awareness of Seiko is at 65% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Seiko in Germany?
In total, 16% of German watches users say they like Seiko. However, in actuality, among the 65% of German respondents who know Seiko, 25% of people like the brand.
What is the usage share of Seiko in Germany?
All in all, 9% of watches users in Germany use Seiko. That means, of the 65% who know the brand, 14% use them.
How loyal are the owners of Seiko?
Around 6% of watches users in Germany say they are likely to use Seiko again. Set in relation to the 9% usage share of the brand, this means that 67% of their owners show loyalty to the brand.
What's the buzz around Seiko in Germany?
In September 2022, about 6% of German watches users had heard about Seiko in the media, on social media, or in advertising over the past three months. Of the 65% who know the brand, that's 9%, meaning at the time of the survey there's little to no buzz around Seiko in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
