Salomon brand profile in Germany 2022
When it comes to outdoor fashion users, brand awareness of Salomon is at 55% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Salomon in Germany?
In total, 17% of German outdoor fashion users say they like Salomon. However, in actuality, among the 55% of German respondents who know Salomon, 31% of people like the brand.
What is the usage share of Salomon in Germany?
All in all, 12% of outdoor fashion users in Germany use Salomon. That means, of the 55% who know the brand, 22% use them.
How loyal are the owners of Salomon?
Around 9% of outdoor fashion users in Germany say they are likely to use Salomon again. Set in relation to the 12% usage share of the brand, this means that 75% of their owners show loyalty to the brand.
What's the buzz around Salomon in Germany?
In September 2022, about 6% of German outdoor fashion users had heard about Salomon in the media, on social media, or in advertising over the past three months. Of the 55% who know the brand, that's 11%, meaning at the time of the survey there's little buzz around Salomon in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.