Mountain Equipment brand profile in Germany 2022
When it comes to outdoor fashion users, brand awareness of Mountain Equipment is at 33% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Mountain Equipment in Germany?
In total, 4% of German outdoor fashion users say they like Mountain Equipment. However, in actuality, among the 33% of German respondents who know Mountain Equipment, 12% of people like the brand.
What is the usage share of Mountain Equipment in Germany?
All in all, 3% of outdoor fashion users in Germany use Mountain Equipment. That means, of the 33% who know the brand, 9% use them.
How loyal are the owners of Mountain Equipment?
Around 1% of outdoor fashion users in Germany say they are likely to use Mountain Equipment again. Set in relation to the 3% usage share of the brand, this means that 33% of their owners show loyalty to the brand.
What's the buzz around Mountain Equipment in Germany?
In September 2022, about 2% of German outdoor fashion users had heard about Mountain Equipment in the media, on social media, or in advertising over the past three months. Of the 33% who know the brand, that's 6%, meaning at the time of the survey there's little to no buzz around Mountain Equipment in Germany.
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