Rolex brand profile in Germany 2022
How high is the brand awareness of Rolex in Germany?
When it comes to watches users, brand awareness of Rolex is at 93% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Rolex in Germany?
In total, 31% of German watches users say they like Rolex. However, in actuality, among the 93% of German respondents who know Rolex, 33% of people like the brand.
What is the usage share of Rolex in Germany?
All in all, 11% of watches users in Germany use Rolex. That means, of the 93% who know the brand, 12% use them.
How loyal are the owners of Rolex?
Around 8% of watches users in Germany say they are likely to use Rolex again. Set in relation to the 11% usage share of the brand, this means that 73% of their owners show loyalty to the brand.
What's the buzz around Rolex in Germany?
In September 2022, about 21% of German watches users had heard about Rolex in the media, on social media, or in advertising over the past three months. Of the 93% who know the brand, that's 23%, meaning at the time of the survey there's little buzz around Rolex in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to watches users, brand awareness of Rolex is at 93% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Rolex in Germany?
In total, 31% of German watches users say they like Rolex. However, in actuality, among the 93% of German respondents who know Rolex, 33% of people like the brand.
What is the usage share of Rolex in Germany?
All in all, 11% of watches users in Germany use Rolex. That means, of the 93% who know the brand, 12% use them.
How loyal are the owners of Rolex?
Around 8% of watches users in Germany say they are likely to use Rolex again. Set in relation to the 11% usage share of the brand, this means that 73% of their owners show loyalty to the brand.
What's the buzz around Rolex in Germany?
In September 2022, about 21% of German watches users had heard about Rolex in the media, on social media, or in advertising over the past three months. Of the 93% who know the brand, that's 23%, meaning at the time of the survey there's little buzz around Rolex in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
