Timberland brand profile in Germany 2022
When it comes to outdoor fashion users, brand awareness of Timberland is at 84% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Timberland in Germany?
In total, 31% of German outdoor fashion users say they like Timberland. However, in actuality, among the 84% of German respondents who know Timberland, 37% of people like the brand.
What is the usage share of Timberland in Germany?
All in all, 20% of outdoor fashion users in Germany use Timberland. That means, of the 84% who know the brand, 24% use them.
How loyal are the owners of Timberland?
Around 16% of outdoor fashion users in Germany say they are likely to use Timberland again. Set in relation to the 20% usage share of the brand, this means that 80% of their owners show loyalty to the brand.
What's the buzz around Timberland in Germany?
In September 2022, about 16% of German outdoor fashion users had heard about Timberland in the media, on social media, or in advertising over the past three months. Of the 84% who know the brand, that's 19%, meaning at the time of the survey there's little buzz around Timberland in Germany.
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