Breitling brand profile in Germany 2022
How high is the brand awareness of Breitling in Germany?
When it comes to watches users, brand awareness of Breitling is at 66% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Breitling in Germany?
In total, 21% of German watches users say they like Breitling. However, in actuality, among the 66% of German respondents who know Breitling, 32% of people like the brand.
What is the usage share of Breitling in Germany?
All in all, 7% of watches users in Germany use Breitling. That means, of the 66% who know the brand, 11% use them.
How loyal are the owners of Breitling?
Around 5% of watches users in Germany say they are likely to use Breitling again. Set in relation to the 7% usage share of the brand, this means that 71% of their owners show loyalty to the brand.
What's the buzz around Breitling in Germany?
In September 2022, about 10% of German watches users had heard about Breitling in the media, on social media, or in advertising over the past three months. Of the 66% who know the brand, that's 15%, meaning at the time of the survey there's little buzz around Breitling in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to watches users, brand awareness of Breitling is at 66% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Breitling in Germany?
In total, 21% of German watches users say they like Breitling. However, in actuality, among the 66% of German respondents who know Breitling, 32% of people like the brand.
What is the usage share of Breitling in Germany?
All in all, 7% of watches users in Germany use Breitling. That means, of the 66% who know the brand, 11% use them.
How loyal are the owners of Breitling?
Around 5% of watches users in Germany say they are likely to use Breitling again. Set in relation to the 7% usage share of the brand, this means that 71% of their owners show loyalty to the brand.
What's the buzz around Breitling in Germany?
In September 2022, about 10% of German watches users had heard about Breitling in the media, on social media, or in advertising over the past three months. Of the 66% who know the brand, that's 15%, meaning at the time of the survey there's little buzz around Breitling in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
