New Era brand profile in Germany 2022
When it comes to sportswear users, brand awareness of New Era is at 22% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is New Era in Germany?
In total, 4% of German sportswear users say they like New Era. However, in actuality, among the 22% of German respondents who know New Era, 18% of people like the brand.
What is the usage share of New Era in Germany?
All in all, 3% of sportswear users in Germany use New Era. That means, of the 22% who know the brand, 14% use them.
How loyal are the owners of New Era?
Around 2% of sportswear users in Germany say they are likely to use New Era again. Set in relation to the 3% usage share of the brand, this means that 67% of their owners show loyalty to the brand.
What's the buzz around New Era in Germany?
In September 2022, about 3% of German sportswear users had heard about New Era in the media, on social media, or in advertising over the past three months. Of the 22% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around New Era in Germany.
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