Reebok brand profile in Germany 2022
How high is the brand awareness of Reebok in Germany?
When it comes to sportswear users, brand awareness of Reebok is at 91% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Reebok in Germany?
In total, 31% of German sportswear users say they like Reebok. However, in actuality, among the 91% of German respondents who know Reebok, 34% of people like the brand.
What is the usage share of Reebok in Germany?
All in all, 20% of sportswear users in Germany use Reebok. That means, of the 91% who know the brand, 22% use them.
How loyal are the owners of Reebok?
Around 14% of sportswear users in Germany say they are likely to use Reebok again. Set in relation to the 20% usage share of the brand, this means that 70% of their owners show loyalty to the brand.
What's the buzz around Reebok in Germany?
In September 2022, about 11% of German sportswear users had heard about Reebok in the media, on social media, or in advertising over the past three months. Of the 91% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around Reebok in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to sportswear users, brand awareness of Reebok is at 91% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Reebok in Germany?
In total, 31% of German sportswear users say they like Reebok. However, in actuality, among the 91% of German respondents who know Reebok, 34% of people like the brand.
What is the usage share of Reebok in Germany?
All in all, 20% of sportswear users in Germany use Reebok. That means, of the 91% who know the brand, 22% use them.
How loyal are the owners of Reebok?
Around 14% of sportswear users in Germany say they are likely to use Reebok again. Set in relation to the 20% usage share of the brand, this means that 70% of their owners show loyalty to the brand.
What's the buzz around Reebok in Germany?
In September 2022, about 11% of German sportswear users had heard about Reebok in the media, on social media, or in advertising over the past three months. Of the 91% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around Reebok in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
