Richard Mille brand profile in Germany 2022
How high is the brand awareness of Richard Mille in Germany?
When it comes to watches users, brand awareness of Richard Mille is at 24% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Richard Mille in Germany?
In total, 5% of German watches users say they like Richard Mille. However, in actuality, among the 24% of German respondents who know Richard Mille, 21% of people like the brand.
What is the usage share of Richard Mille in Germany?
All in all, 2% of watches users in Germany use Richard Mille. That means, of the 24% who know the brand, 8% use them.
How loyal are the owners of Richard Mille?
Around 1% of watches users in Germany say they are likely to use Richard Mille again. Set in relation to the 2% usage share of the brand, this means that 50% of their owners show loyalty to the brand.
What's the buzz around Richard Mille in Germany?
In September 2022, about 3% of German watches users had heard about Richard Mille in the media, on social media, or in advertising over the past three months. Of the 24% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around Richard Mille in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to watches users, brand awareness of Richard Mille is at 24% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Richard Mille in Germany?
In total, 5% of German watches users say they like Richard Mille. However, in actuality, among the 24% of German respondents who know Richard Mille, 21% of people like the brand.
What is the usage share of Richard Mille in Germany?
All in all, 2% of watches users in Germany use Richard Mille. That means, of the 24% who know the brand, 8% use them.
How loyal are the owners of Richard Mille?
Around 1% of watches users in Germany say they are likely to use Richard Mille again. Set in relation to the 2% usage share of the brand, this means that 50% of their owners show loyalty to the brand.
What's the buzz around Richard Mille in Germany?
In September 2022, about 3% of German watches users had heard about Richard Mille in the media, on social media, or in advertising over the past three months. Of the 24% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around Richard Mille in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
