TAG Heuer brand profile in Germany 2022
How high is the brand awareness of TAG Heuer in Germany?
When it comes to watches users, brand awareness of TAG Heuer is at 44% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is TAG Heuer in Germany?
In total, 10% of German watches users say they like TAG Heuer. However, in actuality, among the 44% of German respondents who know TAG Heuer, 23% of people like the brand.
What is the usage share of TAG Heuer in Germany?
All in all, 4% of watches users in Germany use TAG Heuer. That means, of the 44% who know the brand, 9% use them.
How loyal are the owners of TAG Heuer?
Around 3% of watches users in Germany say they are likely to use TAG Heuer again. Set in relation to the 4% usage share of the brand, this means that 75% of their owners show loyalty to the brand.
What's the buzz around TAG Heuer in Germany?
In September 2022, about 7% of German watches users had heard about TAG Heuer in the media, on social media, or in advertising over the past three months. Of the 44% who know the brand, that's 16%, meaning at the time of the survey there's little buzz around TAG Heuer in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to watches users, brand awareness of TAG Heuer is at 44% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is TAG Heuer in Germany?
In total, 10% of German watches users say they like TAG Heuer. However, in actuality, among the 44% of German respondents who know TAG Heuer, 23% of people like the brand.
What is the usage share of TAG Heuer in Germany?
All in all, 4% of watches users in Germany use TAG Heuer. That means, of the 44% who know the brand, 9% use them.
How loyal are the owners of TAG Heuer?
Around 3% of watches users in Germany say they are likely to use TAG Heuer again. Set in relation to the 4% usage share of the brand, this means that 75% of their owners show loyalty to the brand.
What's the buzz around TAG Heuer in Germany?
In September 2022, about 7% of German watches users had heard about TAG Heuer in the media, on social media, or in advertising over the past three months. Of the 44% who know the brand, that's 16%, meaning at the time of the survey there's little buzz around TAG Heuer in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
