Longines brand profile in Germany 2022
How high is the brand awareness of Longines in Germany?
When it comes to watches users, brand awareness of Longines is at 41% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Longines in Germany?
In total, 6% of German watches users say they like Longines. However, in actuality, among the 41% of German respondents who know Longines, 15% of people like the brand.
What is the usage share of Longines in Germany?
All in all, 3% of watches users in Germany use Longines. That means, of the 41% who know the brand, 7% use them.
How loyal are the owners of Longines?
Around 2% of watches users in Germany say they are likely to use Longines again. Set in relation to the 3% usage share of the brand, this means that 67% of their owners show loyalty to the brand.
What's the buzz around Longines in Germany?
In September 2022, about 3% of German watches users had heard about Longines in the media, on social media, or in advertising over the past three months. Of the 41% who know the brand, that's 7%, meaning at the time of the survey there's little to no buzz around Longines in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to watches users, brand awareness of Longines is at 41% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Longines in Germany?
In total, 6% of German watches users say they like Longines. However, in actuality, among the 41% of German respondents who know Longines, 15% of people like the brand.
What is the usage share of Longines in Germany?
All in all, 3% of watches users in Germany use Longines. That means, of the 41% who know the brand, 7% use them.
How loyal are the owners of Longines?
Around 2% of watches users in Germany say they are likely to use Longines again. Set in relation to the 3% usage share of the brand, this means that 67% of their owners show loyalty to the brand.
What's the buzz around Longines in Germany?
In September 2022, about 3% of German watches users had heard about Longines in the media, on social media, or in advertising over the past three months. Of the 41% who know the brand, that's 7%, meaning at the time of the survey there's little to no buzz around Longines in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
