Mizuno brand profile in Germany 2022
When it comes to sneakers users, brand awareness of Mizuno is at 20% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Mizuno in Germany?
In total, 3% of German sneakers users say they like Mizuno. However, in actuality, among the 20% of German respondents who know Mizuno, 15% of people like the brand.
What is the usage share of Mizuno in Germany?
All in all, 1% of sneakers users in Germany use Mizuno. That means, of the 20% who know the brand, 5% use them.
How loyal are the owners of Mizuno?
Around 1% of sneakers users in Germany say they are likely to use Mizuno again. Set in relation to the 1% usage share of the brand, this means that 100% of their owners show loyalty to the brand.
What's the buzz around Mizuno in Germany?
In September 2022, about 2% of German sneakers users had heard about Mizuno in the media, on social media, or in advertising over the past three months. Of the 20% who know the brand, that's 10%, meaning at the time of the survey there's little buzz around Mizuno in Germany.
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