New Balance brand profile in Germany 2022
How high is the brand awareness of New Balance in Germany?
When it comes to sportswear users, brand awareness of New Balance is at 61% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is New Balance in Germany?
In total, 20% of German sportswear users say they like New Balance. However, in actuality, among the 61% of German respondents who know New Balance, 33% of people like the brand.
What is the usage share of New Balance in Germany?
All in all, 14% of sportswear users in Germany use New Balance. That means, of the 61% who know the brand, 23% use them.
How loyal are the owners of New Balance?
Around 10% of sportswear users in Germany say they are likely to use New Balance again. Set in relation to the 14% usage share of the brand, this means that 71% of their owners show loyalty to the brand.
What's the buzz around New Balance in Germany?
In September 2022, about 11% of German sportswear users had heard about New Balance in the media, on social media, or in advertising over the past three months. Of the 61% who know the brand, that's 18%, meaning at the time of the survey there's little buzz around New Balance in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to sportswear users, brand awareness of New Balance is at 61% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is New Balance in Germany?
In total, 20% of German sportswear users say they like New Balance. However, in actuality, among the 61% of German respondents who know New Balance, 33% of people like the brand.
What is the usage share of New Balance in Germany?
All in all, 14% of sportswear users in Germany use New Balance. That means, of the 61% who know the brand, 23% use them.
How loyal are the owners of New Balance?
Around 10% of sportswear users in Germany say they are likely to use New Balance again. Set in relation to the 14% usage share of the brand, this means that 71% of their owners show loyalty to the brand.
What's the buzz around New Balance in Germany?
In September 2022, about 11% of German sportswear users had heard about New Balance in the media, on social media, or in advertising over the past three months. Of the 61% who know the brand, that's 18%, meaning at the time of the survey there's little buzz around New Balance in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
