Patek Philippe brand profile in Germany 2022
How high is the brand awareness of Patek Philippe in Germany?
When it comes to watches users, brand awareness of Patek Philippe is at 29% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Patek Philippe in Germany?
In total, 7% of German watches users say they like Patek Philippe. However, in actuality, among the 29% of German respondents who know Patek Philippe, 24% of people like the brand.
What is the usage share of Patek Philippe in Germany?
All in all, 3% of watches users in Germany use Patek Philippe. That means, of the 29% who know the brand, 10% use them.
How loyal are the owners of Patek Philippe?
Around 2% of watches users in Germany say they are likely to use Patek Philippe again. Set in relation to the 3% usage share of the brand, this means that 67% of their owners show loyalty to the brand.
What's the buzz around Patek Philippe in Germany?
In September 2022, about 2% of German watches users had heard about Patek Philippe in the media, on social media, or in advertising over the past three months. Of the 29% who know the brand, that's 7%, meaning at the time of the survey there's little to no buzz around Patek Philippe in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to watches users, brand awareness of Patek Philippe is at 29% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Patek Philippe in Germany?
In total, 7% of German watches users say they like Patek Philippe. However, in actuality, among the 29% of German respondents who know Patek Philippe, 24% of people like the brand.
What is the usage share of Patek Philippe in Germany?
All in all, 3% of watches users in Germany use Patek Philippe. That means, of the 29% who know the brand, 10% use them.
How loyal are the owners of Patek Philippe?
Around 2% of watches users in Germany say they are likely to use Patek Philippe again. Set in relation to the 3% usage share of the brand, this means that 67% of their owners show loyalty to the brand.
What's the buzz around Patek Philippe in Germany?
In September 2022, about 2% of German watches users had heard about Patek Philippe in the media, on social media, or in advertising over the past three months. Of the 29% who know the brand, that's 7%, meaning at the time of the survey there's little to no buzz around Patek Philippe in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
