Junghans brand profile in Germany 2022
How high is the brand awareness of Junghans in Germany?
When it comes to watches users, brand awareness of Junghans is at 60% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Junghans in Germany?
In total, 15% of German watches users say they like Junghans. However, in actuality, among the 60% of German respondents who know Junghans, 25% of people like the brand.
What is the usage share of Junghans in Germany?
All in all, 8% of watches users in Germany use Junghans. That means, of the 60% who know the brand, 13% use them.
How loyal are the owners of Junghans?
Around 5% of watches users in Germany say they are likely to use Junghans again. Set in relation to the 8% usage share of the brand, this means that 62% of their owners show loyalty to the brand.
What's the buzz around Junghans in Germany?
In September 2022, about 4% of German watches users had heard about Junghans in the media, on social media, or in advertising over the past three months. Of the 60% who know the brand, that's 7%, meaning at the time of the survey there's little to no buzz around Junghans in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to watches users, brand awareness of Junghans is at 60% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Junghans in Germany?
In total, 15% of German watches users say they like Junghans. However, in actuality, among the 60% of German respondents who know Junghans, 25% of people like the brand.
What is the usage share of Junghans in Germany?
All in all, 8% of watches users in Germany use Junghans. That means, of the 60% who know the brand, 13% use them.
How loyal are the owners of Junghans?
Around 5% of watches users in Germany say they are likely to use Junghans again. Set in relation to the 8% usage share of the brand, this means that 62% of their owners show loyalty to the brand.
What's the buzz around Junghans in Germany?
In September 2022, about 4% of German watches users had heard about Junghans in the media, on social media, or in advertising over the past three months. Of the 60% who know the brand, that's 7%, meaning at the time of the survey there's little to no buzz around Junghans in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
