Swatch brand profile in Germany 2022
How high is the brand awareness of Swatch in Germany?
When it comes to watches users, brand awareness of Swatch is at 85% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Swatch in Germany?
In total, 26% of German watches users say they like Swatch. However, in actuality, among the 85% of German respondents who know Swatch, 31% of people like the brand.
What is the usage share of Swatch in Germany?
All in all, 17% of watches users in Germany use Swatch. That means, of the 85% who know the brand, 20% use them.
How loyal are the owners of Swatch?
Around 9% of watches users in Germany say they are likely to use Swatch again. Set in relation to the 17% usage share of the brand, this means that 53% of their owners show loyalty to the brand.
What's the buzz around Swatch in Germany?
In September 2022, about 14% of German watches users had heard about Swatch in the media, on social media, or in advertising over the past three months. Of the 85% who know the brand, that's 16%, meaning at the time of the survey there's little buzz around Swatch in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to watches users, brand awareness of Swatch is at 85% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Swatch in Germany?
In total, 26% of German watches users say they like Swatch. However, in actuality, among the 85% of German respondents who know Swatch, 31% of people like the brand.
What is the usage share of Swatch in Germany?
All in all, 17% of watches users in Germany use Swatch. That means, of the 85% who know the brand, 20% use them.
How loyal are the owners of Swatch?
Around 9% of watches users in Germany say they are likely to use Swatch again. Set in relation to the 17% usage share of the brand, this means that 53% of their owners show loyalty to the brand.
What's the buzz around Swatch in Germany?
In September 2022, about 14% of German watches users had heard about Swatch in the media, on social media, or in advertising over the past three months. Of the 85% who know the brand, that's 16%, meaning at the time of the survey there's little buzz around Swatch in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
