Longines brand profile in the UK 2022
How high is the brand awareness of Longines in the UK?
When it comes to watches users, brand awareness of Longines is at 48% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Longines in the UK?
In total, 9% of UK watches users say they like Longines. However, in actuality, among the 48% of UK respondents who know Longines, 19% of people like the brand.
What is the usage share of Longines in the UK?
All in all, 5% of watches users in the UK use Longines. That means, of the 48% who know the brand, 10% use them.
How loyal are the owners of Longines?
Around 3% of watches users in the UK say they are likely to use Longines again. Set in relation to the 5% usage share of the brand, this means that 60% of their owners show loyalty to the brand.
What's the buzz around Longines in the UK?
In September 2022, about 4% of UK watches users had heard about Longines in the media, on social media, or in advertising over the past three months. Of the 48% who know the brand, that's 8%, meaning at the time of the survey there's little to no buzz around Longines in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to watches users, brand awareness of Longines is at 48% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Longines in the UK?
In total, 9% of UK watches users say they like Longines. However, in actuality, among the 48% of UK respondents who know Longines, 19% of people like the brand.
What is the usage share of Longines in the UK?
All in all, 5% of watches users in the UK use Longines. That means, of the 48% who know the brand, 10% use them.
How loyal are the owners of Longines?
Around 3% of watches users in the UK say they are likely to use Longines again. Set in relation to the 5% usage share of the brand, this means that 60% of their owners show loyalty to the brand.
What's the buzz around Longines in the UK?
In September 2022, about 4% of UK watches users had heard about Longines in the media, on social media, or in advertising over the past three months. Of the 48% who know the brand, that's 8%, meaning at the time of the survey there's little to no buzz around Longines in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
