Schöffel brand profile in Germany 2022
When it comes to outdoor fashion users, brand awareness of Schöffel is at 55% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Schöffel in Germany?
In total, 17% of German outdoor fashion users say they like Schöffel. However, in actuality, among the 55% of German respondents who know Schöffel, 31% of people like the brand.
What is the usage share of Schöffel in Germany?
All in all, 9% of outdoor fashion users in Germany use Schöffel. That means, of the 55% who know the brand, 16% use them.
How loyal are the owners of Schöffel?
Around 8% of outdoor fashion users in Germany say they are likely to use Schöffel again. Set in relation to the 9% usage share of the brand, this means that 89% of their owners show loyalty to the brand.
What's the buzz around Schöffel in Germany?
In September 2022, about 7% of German outdoor fashion users had heard about Schöffel in the media, on social media, or in advertising over the past three months. Of the 55% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around Schöffel in Germany.
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