Fossil brand profile in Germany 2022
How high is the brand awareness of Fossil in Germany?
When it comes to watches users, brand awareness of Fossil is at 84% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Fossil in Germany?
In total, 42% of German watches users say they like Fossil. However, in actuality, among the 84% of German respondents who know Fossil, 50% of people like the brand.
What is the usage share of Fossil in Germany?
All in all, 31% of watches users in Germany use Fossil. That means, of the 84% who know the brand, 37% use them.
How loyal are the owners of Fossil?
Around 21% of watches users in Germany say they are likely to use Fossil again. Set in relation to the 31% usage share of the brand, this means that 68% of their owners show loyalty to the brand.
What's the buzz around Fossil in Germany?
In September 2022, about 17% of German watches users had heard about Fossil in the media, on social media, or in advertising over the past three months. Of the 84% who know the brand, that's 20%, meaning at the time of the survey there's little buzz around Fossil in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to watches users, brand awareness of Fossil is at 84% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Fossil in Germany?
In total, 42% of German watches users say they like Fossil. However, in actuality, among the 84% of German respondents who know Fossil, 50% of people like the brand.
What is the usage share of Fossil in Germany?
All in all, 31% of watches users in Germany use Fossil. That means, of the 84% who know the brand, 37% use them.
How loyal are the owners of Fossil?
Around 21% of watches users in Germany say they are likely to use Fossil again. Set in relation to the 31% usage share of the brand, this means that 68% of their owners show loyalty to the brand.
What's the buzz around Fossil in Germany?
In September 2022, about 17% of German watches users had heard about Fossil in the media, on social media, or in advertising over the past three months. Of the 84% who know the brand, that's 20%, meaning at the time of the survey there's little buzz around Fossil in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
