Casio brand profile in Germany 2022
How high is the brand awareness of Casio in Germany?
When it comes to watches users, brand awareness of Casio is at 82% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Casio in Germany?
In total, 28% of German watches users say they like Casio. However, in actuality, among the 82% of German respondents who know Casio, 34% of people like the brand.
What is the usage share of Casio in Germany?
All in all, 20% of watches users in Germany use Casio. That means, of the 82% who know the brand, 24% use them.
How loyal are the owners of Casio?
Around 12% of watches users in Germany say they are likely to use Casio again. Set in relation to the 20% usage share of the brand, this means that 60% of their owners show loyalty to the brand.
What's the buzz around Casio in Germany?
In September 2022, about 12% of German watches users had heard about Casio in the media, on social media, or in advertising over the past three months. Of the 82% who know the brand, that's 15%, meaning at the time of the survey there's little buzz around Casio in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to watches users, brand awareness of Casio is at 82% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Casio in Germany?
In total, 28% of German watches users say they like Casio. However, in actuality, among the 82% of German respondents who know Casio, 34% of people like the brand.
What is the usage share of Casio in Germany?
All in all, 20% of watches users in Germany use Casio. That means, of the 82% who know the brand, 24% use them.
How loyal are the owners of Casio?
Around 12% of watches users in Germany say they are likely to use Casio again. Set in relation to the 20% usage share of the brand, this means that 60% of their owners show loyalty to the brand.
What's the buzz around Casio in Germany?
In September 2022, about 12% of German watches users had heard about Casio in the media, on social media, or in advertising over the past three months. Of the 82% who know the brand, that's 15%, meaning at the time of the survey there's little buzz around Casio in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
