Fila brand profile in Germany 2022
How high is the brand awareness of Fila in Germany?
When it comes to sneakers users, brand awareness of Fila is at 91% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Fila in Germany?
In total, 24% of German sneakers users say they like Fila. However, in actuality, among the 91% of German respondents who know Fila, 26% of people like the brand.
What is the usage share of Fila in Germany?
All in all, 16% of sneakers users in Germany use Fila. That means, of the 91% who know the brand, 18% use them.
How loyal are the owners of Fila?
Around 9% of sneakers users in Germany say they are likely to use Fila again. Set in relation to the 16% usage share of the brand, this means that 56% of their owners show loyalty to the brand.
What's the buzz around Fila in Germany?
In September 2022, about 11% of German sneakers users had heard about Fila in the media, on social media, or in advertising over the past three months. Of the 91% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around Fila in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to sneakers users, brand awareness of Fila is at 91% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Fila in Germany?
In total, 24% of German sneakers users say they like Fila. However, in actuality, among the 91% of German respondents who know Fila, 26% of people like the brand.
What is the usage share of Fila in Germany?
All in all, 16% of sneakers users in Germany use Fila. That means, of the 91% who know the brand, 18% use them.
How loyal are the owners of Fila?
Around 9% of sneakers users in Germany say they are likely to use Fila again. Set in relation to the 16% usage share of the brand, this means that 56% of their owners show loyalty to the brand.
What's the buzz around Fila in Germany?
In September 2022, about 11% of German sneakers users had heard about Fila in the media, on social media, or in advertising over the past three months. Of the 91% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around Fila in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
