Glashütte Original brand profile in Germany 2022
How high is the brand awareness of Glashütte Original in Germany?
When it comes to watches users, brand awareness of Glashütte Original is at 45% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Glashütte Original in Germany?
In total, 13% of German watches users say they like Glashütte Original. However, in actuality, among the 45% of German respondents who know Glashütte Original, 29% of people like the brand.
What is the usage share of Glashütte Original in Germany?
All in all, 5% of watches users in Germany use Glashütte Original. That means, of the 45% who know the brand, 11% use them.
How loyal are the owners of Glashütte Original?
Around 3% of watches users in Germany say they are likely to use Glashütte Original again. Set in relation to the 5% usage share of the brand, this means that 60% of their owners show loyalty to the brand.
What's the buzz around Glashütte Original in Germany?
In September 2022, about 4% of German watches users had heard about Glashütte Original in the media, on social media, or in advertising over the past three months. Of the 45% who know the brand, that's 9%, meaning at the time of the survey there's little to no buzz around Glashütte Original in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to watches users, brand awareness of Glashütte Original is at 45% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Glashütte Original in Germany?
In total, 13% of German watches users say they like Glashütte Original. However, in actuality, among the 45% of German respondents who know Glashütte Original, 29% of people like the brand.
What is the usage share of Glashütte Original in Germany?
All in all, 5% of watches users in Germany use Glashütte Original. That means, of the 45% who know the brand, 11% use them.
How loyal are the owners of Glashütte Original?
Around 3% of watches users in Germany say they are likely to use Glashütte Original again. Set in relation to the 5% usage share of the brand, this means that 60% of their owners show loyalty to the brand.
What's the buzz around Glashütte Original in Germany?
In September 2022, about 4% of German watches users had heard about Glashütte Original in the media, on social media, or in advertising over the past three months. Of the 45% who know the brand, that's 9%, meaning at the time of the survey there's little to no buzz around Glashütte Original in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
