Cartier brand profile in Germany 2022
How high is the brand awareness of Cartier in Germany?
When it comes to watches users, brand awareness of Cartier is at 75% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Cartier in Germany?
In total, 18% of German watches users say they like Cartier. However, in actuality, among the 75% of German respondents who know Cartier, 24% of people like the brand.
What is the usage share of Cartier in Germany?
All in all, 6% of watches users in Germany use Cartier. That means, of the 75% who know the brand, 8% use them.
How loyal are the owners of Cartier?
Around 3% of watches users in Germany say they are likely to use Cartier again. Set in relation to the 6% usage share of the brand, this means that 50% of their owners show loyalty to the brand.
What's the buzz around Cartier in Germany?
In September 2022, about 9% of German watches users had heard about Cartier in the media, on social media, or in advertising over the past three months. Of the 75% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around Cartier in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to watches users, brand awareness of Cartier is at 75% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Cartier in Germany?
In total, 18% of German watches users say they like Cartier. However, in actuality, among the 75% of German respondents who know Cartier, 24% of people like the brand.
What is the usage share of Cartier in Germany?
All in all, 6% of watches users in Germany use Cartier. That means, of the 75% who know the brand, 8% use them.
How loyal are the owners of Cartier?
Around 3% of watches users in Germany say they are likely to use Cartier again. Set in relation to the 6% usage share of the brand, this means that 50% of their owners show loyalty to the brand.
What's the buzz around Cartier in Germany?
In September 2022, about 9% of German watches users had heard about Cartier in the media, on social media, or in advertising over the past three months. Of the 75% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around Cartier in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
