Nike brand profile in Germany 2024
How high is the brand awareness of Nike in Germany?
When it comes to sneakers users, brand awareness of Nike is at 97 percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Nike in Germany?
In total, 65 percent of German sneakers users say they like Nike. However, in actuality, among the 97 percent of German respondents who know Nike, 67 percent of people like the brand.
What is the usage share of Nike in Germany?
All in all, 53 percent of sneakers users in Germany use Nike. That means, of the 97 percent who know the brand, 55 percent use them.
How loyal are the owners of Nike?
Around 47 percent of sneakers users in Germany say they are likely to use Nike again. Set in relation to the 53 percent usage share of the brand, this means that 89 percent of their owners show loyalty to the brand.
What's the buzz around Nike in Germany?
In March 2024, about 35 percent of German sneakers users had heard about Nike in the media, on social media, or in advertising over the past three months. Of the 97 percent who know the brand, that's 36 percent, meaning at the time of the survey there's some buzz around Nike in Germany.
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