IWC brand profile in the UK 2022
How high is the brand awareness of IWC in the UK?
When it comes to watches users, brand awareness of IWC is at 24% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is IWC in the UK?
In total, 5% of UK watches users say they like IWC. However, in actuality, among the 24% of UK respondents who know IWC, 21% of people like the brand.
What is the usage share of IWC in the UK?
All in all, 3% of watches users in the UK use IWC. That means, of the 24% who know the brand, 12% use them.
How loyal are the owners of IWC?
Around 1% of watches users in the UK say they are likely to use IWC again. Set in relation to the 3% usage share of the brand, this means that 33% of their owners show loyalty to the brand.
What's the buzz around IWC in the UK?
In September 2022, about 3% of UK watches users had heard about IWC in the media, on social media, or in advertising over the past three months. Of the 24% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around IWC in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to watches users, brand awareness of IWC is at 24% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is IWC in the UK?
In total, 5% of UK watches users say they like IWC. However, in actuality, among the 24% of UK respondents who know IWC, 21% of people like the brand.
What is the usage share of IWC in the UK?
All in all, 3% of watches users in the UK use IWC. That means, of the 24% who know the brand, 12% use them.
How loyal are the owners of IWC?
Around 1% of watches users in the UK say they are likely to use IWC again. Set in relation to the 3% usage share of the brand, this means that 33% of their owners show loyalty to the brand.
What's the buzz around IWC in the UK?
In September 2022, about 3% of UK watches users had heard about IWC in the media, on social media, or in advertising over the past three months. Of the 24% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around IWC in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
