VEJA brand profile in Germany 2022
When it comes to sneakers users, brand awareness of VEJA is at 14% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is VEJA in Germany?
In total, 2% of German sneakers users say they like VEJA. However, in actuality, among the 14% of German respondents who know VEJA, 14% of people like the brand.
What is the usage share of VEJA in Germany?
All in all, 2% of sneakers users in Germany use VEJA. That means, of the 14% who know the brand, 14% use them.
How loyal are the owners of VEJA?
Around 1% of sneakers users in Germany say they are likely to use VEJA again. Set in relation to the 2% usage share of the brand, this means that 50% of their owners show loyalty to the brand.
What's the buzz around VEJA in Germany?
In September 2022, about 1% of German sneakers users had heard about VEJA in the media, on social media, or in advertising over the past three months. Of the 14% who know the brand, that's 7%, meaning at the time of the survey there's little to no buzz around VEJA in Germany.
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