Apple brand profile in Germany 2022
How high is the brand awareness of Apple in Germany?
When it comes to watches users, brand awareness of Apple is at 88% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Apple in Germany?
In total, 38% of German watches users say they like Apple. However, in actuality, among the 88% of German respondents who know Apple, 43% of people like the brand.
What is the usage share of Apple in Germany?
All in all, 30% of watches users in Germany use Apple. That means, of the 88% who know the brand, 34% use them.
How loyal are the owners of Apple?
Around 25% of watches users in Germany say they are likely to use Apple again. Set in relation to the 30% usage share of the brand, this means that 83% of their owners show loyalty to the brand.
What's the buzz around Apple in Germany?
In September 2022, about 44% of German watches users had heard about Apple in the media, on social media, or in advertising over the past three months. Of the 88% who know the brand, that's 50%, meaning at the time of the survey there's considerable buzz around Apple in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to watches users, brand awareness of Apple is at 88% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Apple in Germany?
In total, 38% of German watches users say they like Apple. However, in actuality, among the 88% of German respondents who know Apple, 43% of people like the brand.
What is the usage share of Apple in Germany?
All in all, 30% of watches users in Germany use Apple. That means, of the 88% who know the brand, 34% use them.
How loyal are the owners of Apple?
Around 25% of watches users in Germany say they are likely to use Apple again. Set in relation to the 30% usage share of the brand, this means that 83% of their owners show loyalty to the brand.
What's the buzz around Apple in Germany?
In September 2022, about 44% of German watches users had heard about Apple in the media, on social media, or in advertising over the past three months. Of the 88% who know the brand, that's 50%, meaning at the time of the survey there's considerable buzz around Apple in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
