Mammut brand profile in Germany 2022
How high is the brand awareness of Mammut in Germany?
When it comes to outdoor fashion users, brand awareness of Mammut is at 70% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Mammut in Germany?
In total, 24% of German outdoor fashion users say they like Mammut. However, in actuality, among the 70% of German respondents who know Mammut, 34% of people like the brand.
What is the usage share of Mammut in Germany?
All in all, 13% of outdoor fashion users in Germany use Mammut. That means, of the 70% who know the brand, 19% use them.
How loyal are the owners of Mammut?
Around 9% of outdoor fashion users in Germany say they are likely to use Mammut again. Set in relation to the 13% usage share of the brand, this means that 69% of their owners show loyalty to the brand.
What's the buzz around Mammut in Germany?
In September 2022, about 9% of German outdoor fashion users had heard about Mammut in the media, on social media, or in advertising over the past three months. Of the 70% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around Mammut in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to outdoor fashion users, brand awareness of Mammut is at 70% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Mammut in Germany?
In total, 24% of German outdoor fashion users say they like Mammut. However, in actuality, among the 70% of German respondents who know Mammut, 34% of people like the brand.
What is the usage share of Mammut in Germany?
All in all, 13% of outdoor fashion users in Germany use Mammut. That means, of the 70% who know the brand, 19% use them.
How loyal are the owners of Mammut?
Around 9% of outdoor fashion users in Germany say they are likely to use Mammut again. Set in relation to the 13% usage share of the brand, this means that 69% of their owners show loyalty to the brand.
What's the buzz around Mammut in Germany?
In September 2022, about 9% of German outdoor fashion users had heard about Mammut in the media, on social media, or in advertising over the past three months. Of the 70% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around Mammut in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
