Tissot brand profile in Germany 2022
How high is the brand awareness of Tissot in Germany?
When it comes to watches users, brand awareness of Tissot is at 54% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Tissot in Germany?
In total, 9% of German watches users say they like Tissot. However, in actuality, among the 54% of German respondents who know Tissot, 17% of people like the brand.
What is the usage share of Tissot in Germany?
All in all, 4% of watches users in Germany use Tissot. That means, of the 54% who know the brand, 7% use them.
How loyal are the owners of Tissot?
Around 2% of watches users in Germany say they are likely to use Tissot again. Set in relation to the 4% usage share of the brand, this means that 50% of their owners show loyalty to the brand.
What's the buzz around Tissot in Germany?
In September 2022, about 3% of German watches users had heard about Tissot in the media, on social media, or in advertising over the past three months. Of the 54% who know the brand, that's 6%, meaning at the time of the survey there's little to no buzz around Tissot in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to watches users, brand awareness of Tissot is at 54% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Tissot in Germany?
In total, 9% of German watches users say they like Tissot. However, in actuality, among the 54% of German respondents who know Tissot, 17% of people like the brand.
What is the usage share of Tissot in Germany?
All in all, 4% of watches users in Germany use Tissot. That means, of the 54% who know the brand, 7% use them.
How loyal are the owners of Tissot?
Around 2% of watches users in Germany say they are likely to use Tissot again. Set in relation to the 4% usage share of the brand, this means that 50% of their owners show loyalty to the brand.
What's the buzz around Tissot in Germany?
In September 2022, about 3% of German watches users had heard about Tissot in the media, on social media, or in advertising over the past three months. Of the 54% who know the brand, that's 6%, meaning at the time of the survey there's little to no buzz around Tissot in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
