prAna brand profile in Germany 2022
How high is the brand awareness of prAna in Germany?
When it comes to outdoor fashion users, brand awareness of prAna is at 17% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is prAna in Germany?
In total, 2% of German outdoor fashion users say they like prAna. However, in actuality, among the 17% of German respondents who know prAna, 12% of people like the brand.
What is the usage share of prAna in Germany?
All in all, 1% of outdoor fashion users in Germany use prAna. That means, of the 17% who know the brand, 6% use them.
How loyal are the owners of prAna?
Around 1% of outdoor fashion users in Germany say they are likely to use prAna again. Set in relation to the 1% usage share of the brand, this means that 100% of their owners show loyalty to the brand.
What's the buzz around prAna in Germany?
In September 2022, about 1% of German outdoor fashion users had heard about prAna in the media, on social media, or in advertising over the past three months. Of the 17% who know the brand, that's 6%, meaning at the time of the survey there's little to no buzz around prAna in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to outdoor fashion users, brand awareness of prAna is at 17% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is prAna in Germany?
In total, 2% of German outdoor fashion users say they like prAna. However, in actuality, among the 17% of German respondents who know prAna, 12% of people like the brand.
What is the usage share of prAna in Germany?
All in all, 1% of outdoor fashion users in Germany use prAna. That means, of the 17% who know the brand, 6% use them.
How loyal are the owners of prAna?
Around 1% of outdoor fashion users in Germany say they are likely to use prAna again. Set in relation to the 1% usage share of the brand, this means that 100% of their owners show loyalty to the brand.
What's the buzz around prAna in Germany?
In September 2022, about 1% of German outdoor fashion users had heard about prAna in the media, on social media, or in advertising over the past three months. Of the 17% who know the brand, that's 6%, meaning at the time of the survey there's little to no buzz around prAna in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
