Vans brand profile in Germany 2022
How high is the brand awareness of Vans in Germany?
When it comes to sneakers users, brand awareness of Vans is at 68% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Vans in Germany?
In total, 22% of German sneakers users say they like Vans. However, in actuality, among the 68% of German respondents who know Vans, 32% of people like the brand.
What is the usage share of Vans in Germany?
All in all, 13% of sneakers users in Germany use Vans. That means, of the 68% who know the brand, 19% use them.
How loyal are the owners of Vans?
Around 9% of sneakers users in Germany say they are likely to use Vans again. Set in relation to the 13% usage share of the brand, this means that 69% of their owners show loyalty to the brand.
What's the buzz around Vans in Germany?
In September 2022, about 7% of German sneakers users had heard about Vans in the media, on social media, or in advertising over the past three months. Of the 68% who know the brand, that's 10%, meaning at the time of the survey there's little buzz around Vans in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to sneakers users, brand awareness of Vans is at 68% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Vans in Germany?
In total, 22% of German sneakers users say they like Vans. However, in actuality, among the 68% of German respondents who know Vans, 32% of people like the brand.
What is the usage share of Vans in Germany?
All in all, 13% of sneakers users in Germany use Vans. That means, of the 68% who know the brand, 19% use them.
How loyal are the owners of Vans?
Around 9% of sneakers users in Germany say they are likely to use Vans again. Set in relation to the 13% usage share of the brand, this means that 69% of their owners show loyalty to the brand.
What's the buzz around Vans in Germany?
In September 2022, about 7% of German sneakers users had heard about Vans in the media, on social media, or in advertising over the past three months. Of the 68% who know the brand, that's 10%, meaning at the time of the survey there's little buzz around Vans in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
