New Balance brand profile in the UK 2022
When it comes to sportswear users, brand awareness of New Balance is at 78% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is New Balance in the UK?
In total, 27% of UK sportswear users say they like New Balance. However, in actuality, among the 78% of UK respondents who know New Balance, 35% of people like the brand.
What is the usage share of New Balance in the UK?
All in all, 20% of sportswear users in the UK use New Balance. That means, of the 78% who know the brand, 26% use them.
How loyal are the owners of New Balance?
Around 15% of sportswear users in the UK say they are likely to use New Balance again. Set in relation to the 20% usage share of the brand, this means that 75% of their owners show loyalty to the brand.
What's the buzz around New Balance in the UK?
In September 2022, about 14% of UK sportswear users had heard about New Balance in the media, on social media, or in advertising over the past three months. Of the 78% who know the brand, that's 18%, meaning at the time of the survey there's little buzz around New Balance in the UK.
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