Autry brand profile in Germany 2022
When it comes to sneakers users, brand awareness of Autry is at 14% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Autry in Germany?
In total, 3% of German sneakers users say they like Autry. However, in actuality, among the 14% of German respondents who know Autry, 21% of people like the brand.
What is the usage share of Autry in Germany?
All in all, 2% of sneakers users in Germany use Autry. That means, of the 14% who know the brand, 14% use them.
How loyal are the owners of Autry?
Around 1% of sneakers users in Germany say they are likely to use Autry again. Set in relation to the 2% usage share of the brand, this means that 50% of their owners show loyalty to the brand.
What's the buzz around Autry in Germany?
In September 2022, about 2% of German sneakers users had heard about Autry in the media, on social media, or in advertising over the past three months. Of the 14% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around Autry in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.