How high is the brand awareness of New Era in the UK? When it comes to sportswear users, brand awareness of New Era is at 34% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is New Era in the UK? In total, 5% of UK sportswear users say they like New Era. However, in actuality, among the 34% of UK respondents who know New Era, 15% of people like the brand.
What is the usage share of New Era in the UK? All in all, 4% of sportswear users in the UK use New Era. That means, of the 34% who know the brand, 12% use them.
How loyal are the owners of New Era? Around 3% of sportswear users in the UK say they are likely to use New Era again. Set in relation to the 4% usage share of the brand, this means that 75% of their owners show loyalty to the brand.
What's the buzz around New Era in the UK? In September 2022, about 2% of UK sportswear users had heard about New Era in the media, on social media, or in advertising over the past three months. Of the 34% who know the brand, that's 6%, meaning at the time of the survey there's little to no buzz around New Era in the UK.
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New Era brand awareness, usage, popularity, loyalty, and buzz among sportswear owners in the UK in 2022
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During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to sportswear, which of the following brands do you like?
Brand usage: When it comes to sportswear, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to sportswear, which of the following brands are you likely to purchase again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (December 13, 2022). New Era brand awareness, usage, popularity, loyalty, and buzz among sportswear owners in the UK in 2022 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/forecasts/1352150/new-era-sportswear-brand-profile-in-the-uk
Statista. "New Era brand awareness, usage, popularity, loyalty, and buzz among sportswear owners in the UK in 2022." Chart. December 13, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/forecasts/1352150/new-era-sportswear-brand-profile-in-the-uk
Statista. (2022). New Era brand awareness, usage, popularity, loyalty, and buzz among sportswear owners in the UK in 2022. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/forecasts/1352150/new-era-sportswear-brand-profile-in-the-uk
Statista. "New Era Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Sportswear Owners in The Uk in 2022." Statista, Statista Inc., 13 Dec 2022, https://www.statista.com/forecasts/1352150/new-era-sportswear-brand-profile-in-the-uk
Statista, New Era brand awareness, usage, popularity, loyalty, and buzz among sportswear owners in the UK in 2022 Statista, https://www.statista.com/forecasts/1352150/new-era-sportswear-brand-profile-in-the-uk (last visited August 25, 2024)
New Era brand awareness, usage, popularity, loyalty, and buzz among sportswear owners in the UK in 2022 [Graph], Statista, December 13, 2022. [Online]. Available: https://www.statista.com/forecasts/1352150/new-era-sportswear-brand-profile-in-the-uk