Hermès brand profile in Germany 2022
How high is the brand awareness of Hermès in Germany?
When it comes to jewelry owners, brand awareness of Hermès is at 60% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Hermès in Germany?
In total, 12% of German jewelry owners say they like Hermès. However, in actuality, among the 60% of German respondents who know Hermès, 20% of people like the brand.
What is the usage share of Hermès in Germany?
All in all, 6% of jewelry owners in Germany use Hermès. That means, of the 60% who know the brand, 10% own them.
How loyal are the owners of Hermès?
Around 3% of jewelry owners in Germany say they are likely to buy Hermès again. Set in relation to the 6% usage share of the brand, this means that 50% of their owners show loyalty to the brand.
What's the buzz around Hermès in Germany?
In September 2022, about 7% of German jewelry owners had heard about Hermès in the media, on social media, or in advertising over the past three months. Of the 60% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around Hermès in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to jewelry owners, brand awareness of Hermès is at 60% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Hermès in Germany?
In total, 12% of German jewelry owners say they like Hermès. However, in actuality, among the 60% of German respondents who know Hermès, 20% of people like the brand.
What is the usage share of Hermès in Germany?
All in all, 6% of jewelry owners in Germany use Hermès. That means, of the 60% who know the brand, 10% own them.
How loyal are the owners of Hermès?
Around 3% of jewelry owners in Germany say they are likely to buy Hermès again. Set in relation to the 6% usage share of the brand, this means that 50% of their owners show loyalty to the brand.
What's the buzz around Hermès in Germany?
In September 2022, about 7% of German jewelry owners had heard about Hermès in the media, on social media, or in advertising over the past three months. Of the 60% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around Hermès in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
