Dior brand profile in Germany 2022
How high is the brand awareness of Dior in Germany?
When it comes to jewelry owners, brand awareness of Dior is at 90% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Dior in Germany?
In total, 29% of German jewelry owners say they like Dior. However, in actuality, among the 90% of German respondents who know Dior, 32% of people like the brand.
What is the usage share of Dior in Germany?
All in all, 15% of jewelry owners in Germany use Dior. That means, of the 90% who know the brand, 17% own them.
How loyal are the owners of Dior?
Around 11% of jewelry owners in Germany say they are likely to buy Dior again. Set in relation to the 15% usage share of the brand, this means that 73% of their owners show loyalty to the brand.
What's the buzz around Dior in Germany?
In September 2022, about 21% of German jewelry owners had heard about Dior in the media, on social media, or in advertising over the past three months. Of the 90% who know the brand, that's 23%, meaning at the time of the survey there's little buzz around Dior in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to jewelry owners, brand awareness of Dior is at 90% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Dior in Germany?
In total, 29% of German jewelry owners say they like Dior. However, in actuality, among the 90% of German respondents who know Dior, 32% of people like the brand.
What is the usage share of Dior in Germany?
All in all, 15% of jewelry owners in Germany use Dior. That means, of the 90% who know the brand, 17% own them.
How loyal are the owners of Dior?
Around 11% of jewelry owners in Germany say they are likely to buy Dior again. Set in relation to the 15% usage share of the brand, this means that 73% of their owners show loyalty to the brand.
What's the buzz around Dior in Germany?
In September 2022, about 21% of German jewelry owners had heard about Dior in the media, on social media, or in advertising over the past three months. Of the 90% who know the brand, that's 23%, meaning at the time of the survey there's little buzz around Dior in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
