Piaget brand profile in Germany 2022
How high is the brand awareness of Piaget in Germany?
When it comes to jewelry owners, brand awareness of Piaget is at 24% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Piaget in Germany?
In total, 4% of German jewelry owners say they like Piaget. However, in actuality, among the 24% of German respondents who know Piaget, 17% of people like the brand.
What is the usage share of Piaget in Germany?
All in all, 2% of jewelry owners in Germany use Piaget. That means, of the 24% who know the brand, 8% own them.
How loyal are the owners of Piaget?
Around 1% of jewelry owners in Germany say they are likely to buy Piaget again. Set in relation to the 2% usage share of the brand, this means that 50% of their owners show loyalty to the brand.
What's the buzz around Piaget in Germany?
In September 2022, about 1% of German jewelry owners had heard about Piaget in the media, on social media, or in advertising over the past three months. Of the 24% who know the brand, that's 4%, meaning at the time of the survey there's little to no buzz around Piaget in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to jewelry owners, brand awareness of Piaget is at 24% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Piaget in Germany?
In total, 4% of German jewelry owners say they like Piaget. However, in actuality, among the 24% of German respondents who know Piaget, 17% of people like the brand.
What is the usage share of Piaget in Germany?
All in all, 2% of jewelry owners in Germany use Piaget. That means, of the 24% who know the brand, 8% own them.
How loyal are the owners of Piaget?
Around 1% of jewelry owners in Germany say they are likely to buy Piaget again. Set in relation to the 2% usage share of the brand, this means that 50% of their owners show loyalty to the brand.
What's the buzz around Piaget in Germany?
In September 2022, about 1% of German jewelry owners had heard about Piaget in the media, on social media, or in advertising over the past three months. Of the 24% who know the brand, that's 4%, meaning at the time of the survey there's little to no buzz around Piaget in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
