allbirds brand profile in Germany 2022
How high is the brand awareness of allbirds in Germany?
When it comes to sneakers users, brand awareness of allbirds is at 16% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is allbirds in Germany?
In total, 2% of German sneakers users say they like allbirds. However, in actuality, among the 16% of German respondents who know allbirds, 12% of people like the brand.
What is the usage share of allbirds in Germany?
All in all, 1% of sneakers users in Germany use allbirds. That means, of the 16% who know the brand, 6% use them.
How loyal are the owners of allbirds?
Around 1% of sneakers users in Germany say they are likely to use allbirds again. Set in relation to the 1% usage share of the brand, this means that 100% of their owners show loyalty to the brand.
What's the buzz around allbirds in Germany?
In September 2022, about 3% of German sneakers users had heard about allbirds in the media, on social media, or in advertising over the past three months. Of the 16% who know the brand, that's 19%, meaning at the time of the survey there's little buzz around allbirds in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to sneakers users, brand awareness of allbirds is at 16% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is allbirds in Germany?
In total, 2% of German sneakers users say they like allbirds. However, in actuality, among the 16% of German respondents who know allbirds, 12% of people like the brand.
What is the usage share of allbirds in Germany?
All in all, 1% of sneakers users in Germany use allbirds. That means, of the 16% who know the brand, 6% use them.
How loyal are the owners of allbirds?
Around 1% of sneakers users in Germany say they are likely to use allbirds again. Set in relation to the 1% usage share of the brand, this means that 100% of their owners show loyalty to the brand.
What's the buzz around allbirds in Germany?
In September 2022, about 3% of German sneakers users had heard about allbirds in the media, on social media, or in advertising over the past three months. Of the 16% who know the brand, that's 19%, meaning at the time of the survey there's little buzz around allbirds in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
