Alexander McQueen brand profile in Germany 2022
When it comes to luxury fashion users, brand awareness of Alexander McQueen is at 43% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Alexander McQueen in Germany?
In total, 10% of German luxury fashion users say they like Alexander McQueen. However, in actuality, among the 43% of German respondents who know Alexander McQueen, 23% of people like the brand.
What is the usage share of Alexander McQueen in Germany?
All in all, 5% of luxury fashion users in Germany use Alexander McQueen. That means, of the 43% who know the brand, 12% use them.
How loyal are the owners of Alexander McQueen?
Around 4% of luxury fashion users in Germany say they are likely to use Alexander McQueen again. Set in relation to the 5% usage share of the brand, this means that 80% of their owners show loyalty to the brand.
What's the buzz around Alexander McQueen in Germany?
In September 2022, about 8% of German luxury fashion users had heard about Alexander McQueen in the media, on social media, or in advertising over the past three months. Of the 43% who know the brand, that's 19%, meaning at the time of the survey there's little buzz around Alexander McQueen in Germany.
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