Vivienne Westwood brand profile in Germany 2022
How high is the brand awareness of Vivienne Westwood in Germany?
When it comes to luxury fashion users, brand awareness of Vivienne Westwood is at 47% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Vivienne Westwood in Germany?
In total, 6% of German luxury fashion users say they like Vivienne Westwood. However, in actuality, among the 47% of German respondents who know Vivienne Westwood, 13% of people like the brand.
What is the usage share of Vivienne Westwood in Germany?
All in all, 4% of luxury fashion users in Germany use Vivienne Westwood. That means, of the 47% who know the brand, 9% use them.
How loyal are the owners of Vivienne Westwood?
Around 3% of luxury fashion users in Germany say they are likely to use Vivienne Westwood again. Set in relation to the 4% usage share of the brand, this means that 75% of their owners show loyalty to the brand.
What's the buzz around Vivienne Westwood in Germany?
In September 2022, about 3% of German luxury fashion users had heard about Vivienne Westwood in the media, on social media, or in advertising over the past three months. Of the 47% who know the brand, that's 6%, meaning at the time of the survey there's little to no buzz around Vivienne Westwood in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to luxury fashion users, brand awareness of Vivienne Westwood is at 47% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Vivienne Westwood in Germany?
In total, 6% of German luxury fashion users say they like Vivienne Westwood. However, in actuality, among the 47% of German respondents who know Vivienne Westwood, 13% of people like the brand.
What is the usage share of Vivienne Westwood in Germany?
All in all, 4% of luxury fashion users in Germany use Vivienne Westwood. That means, of the 47% who know the brand, 9% use them.
How loyal are the owners of Vivienne Westwood?
Around 3% of luxury fashion users in Germany say they are likely to use Vivienne Westwood again. Set in relation to the 4% usage share of the brand, this means that 75% of their owners show loyalty to the brand.
What's the buzz around Vivienne Westwood in Germany?
In September 2022, about 3% of German luxury fashion users had heard about Vivienne Westwood in the media, on social media, or in advertising over the past three months. Of the 47% who know the brand, that's 6%, meaning at the time of the survey there's little to no buzz around Vivienne Westwood in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
