Salomon brand profile in Germany 2022
How high is the brand awareness of Salomon in Germany?
When it comes to sneakers users, brand awareness of Salomon is at 48% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Salomon in Germany?
In total, 9% of German sneakers users say they like Salomon. However, in actuality, among the 48% of German respondents who know Salomon, 19% of people like the brand.
What is the usage share of Salomon in Germany?
All in all, 6% of sneakers users in Germany use Salomon. That means, of the 48% who know the brand, 12% use them.
How loyal are the owners of Salomon?
Around 5% of sneakers users in Germany say they are likely to use Salomon again. Set in relation to the 6% usage share of the brand, this means that 83% of their owners show loyalty to the brand.
What's the buzz around Salomon in Germany?
In September 2022, about 3% of German sneakers users had heard about Salomon in the media, on social media, or in advertising over the past three months. Of the 48% who know the brand, that's 6%, meaning at the time of the survey there's little to no buzz around Salomon in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to sneakers users, brand awareness of Salomon is at 48% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Salomon in Germany?
In total, 9% of German sneakers users say they like Salomon. However, in actuality, among the 48% of German respondents who know Salomon, 19% of people like the brand.
What is the usage share of Salomon in Germany?
All in all, 6% of sneakers users in Germany use Salomon. That means, of the 48% who know the brand, 12% use them.
How loyal are the owners of Salomon?
Around 5% of sneakers users in Germany say they are likely to use Salomon again. Set in relation to the 6% usage share of the brand, this means that 83% of their owners show loyalty to the brand.
What's the buzz around Salomon in Germany?
In September 2022, about 3% of German sneakers users had heard about Salomon in the media, on social media, or in advertising over the past three months. Of the 48% who know the brand, that's 6%, meaning at the time of the survey there's little to no buzz around Salomon in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
