Converse brand profile in Germany 2022
How high is the brand awareness of Converse in Germany?
When it comes to sneakers users, brand awareness of Converse is at 74% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Converse in Germany?
In total, 27% of German sneakers users say they like Converse. However, in actuality, among the 74% of German respondents who know Converse, 36% of people like the brand.
What is the usage share of Converse in Germany?
All in all, 19% of sneakers users in Germany use Converse. That means, of the 74% who know the brand, 26% use them.
How loyal are the owners of Converse?
Around 14% of sneakers users in Germany say they are likely to use Converse again. Set in relation to the 19% usage share of the brand, this means that 74% of their owners show loyalty to the brand.
What's the buzz around Converse in Germany?
In September 2022, about 11% of German sneakers users had heard about Converse in the media, on social media, or in advertising over the past three months. Of the 74% who know the brand, that's 15%, meaning at the time of the survey there's little buzz around Converse in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to sneakers users, brand awareness of Converse is at 74% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Converse in Germany?
In total, 27% of German sneakers users say they like Converse. However, in actuality, among the 74% of German respondents who know Converse, 36% of people like the brand.
What is the usage share of Converse in Germany?
All in all, 19% of sneakers users in Germany use Converse. That means, of the 74% who know the brand, 26% use them.
How loyal are the owners of Converse?
Around 14% of sneakers users in Germany say they are likely to use Converse again. Set in relation to the 19% usage share of the brand, this means that 74% of their owners show loyalty to the brand.
What's the buzz around Converse in Germany?
In September 2022, about 11% of German sneakers users had heard about Converse in the media, on social media, or in advertising over the past three months. Of the 74% who know the brand, that's 15%, meaning at the time of the survey there's little buzz around Converse in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
