Fjällräven brand profile in Germany 2022
How high is the brand awareness of Fjällräven in Germany?
When it comes to outdoor fashion users, brand awareness of Fjällräven is at 50% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Fjällräven in Germany?
In total, 19% of German outdoor fashion users say they like Fjällräven. However, in actuality, among the 50% of German respondents who know Fjällräven, 38% of people like the brand.
What is the usage share of Fjällräven in Germany?
All in all, 12% of outdoor fashion users in Germany use Fjällräven. That means, of the 50% who know the brand, 24% use them.
How loyal are the owners of Fjällräven?
Around 9% of outdoor fashion users in Germany say they are likely to use Fjällräven again. Set in relation to the 12% usage share of the brand, this means that 75% of their owners show loyalty to the brand.
What's the buzz around Fjällräven in Germany?
In September 2022, about 11% of German outdoor fashion users had heard about Fjällräven in the media, on social media, or in advertising over the past three months. Of the 50% who know the brand, that's 22%, meaning at the time of the survey there's little buzz around Fjällräven in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to outdoor fashion users, brand awareness of Fjällräven is at 50% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Fjällräven in Germany?
In total, 19% of German outdoor fashion users say they like Fjällräven. However, in actuality, among the 50% of German respondents who know Fjällräven, 38% of people like the brand.
What is the usage share of Fjällräven in Germany?
All in all, 12% of outdoor fashion users in Germany use Fjällräven. That means, of the 50% who know the brand, 24% use them.
How loyal are the owners of Fjällräven?
Around 9% of outdoor fashion users in Germany say they are likely to use Fjällräven again. Set in relation to the 12% usage share of the brand, this means that 75% of their owners show loyalty to the brand.
What's the buzz around Fjällräven in Germany?
In September 2022, about 11% of German outdoor fashion users had heard about Fjällräven in the media, on social media, or in advertising over the past three months. Of the 50% who know the brand, that's 22%, meaning at the time of the survey there's little buzz around Fjällräven in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
