Skechers brand profile in Germany 2022
How high is the brand awareness of Skechers in Germany?
When it comes to sneakers users, brand awareness of Skechers is at 77% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Skechers in Germany?
In total, 26% of German sneakers users say they like Skechers. However, in actuality, among the 77% of German respondents who know Skechers, 34% of people like the brand.
What is the usage share of Skechers in Germany?
All in all, 21% of sneakers users in Germany use Skechers. That means, of the 77% who know the brand, 27% use them.
How loyal are the owners of Skechers?
Around 17% of sneakers users in Germany say they are likely to use Skechers again. Set in relation to the 21% usage share of the brand, this means that 81% of their owners show loyalty to the brand.
What's the buzz around Skechers in Germany?
In September 2022, about 16% of German sneakers users had heard about Skechers in the media, on social media, or in advertising over the past three months. Of the 77% who know the brand, that's 21%, meaning at the time of the survey there's little buzz around Skechers in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to sneakers users, brand awareness of Skechers is at 77% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Skechers in Germany?
In total, 26% of German sneakers users say they like Skechers. However, in actuality, among the 77% of German respondents who know Skechers, 34% of people like the brand.
What is the usage share of Skechers in Germany?
All in all, 21% of sneakers users in Germany use Skechers. That means, of the 77% who know the brand, 27% use them.
How loyal are the owners of Skechers?
Around 17% of sneakers users in Germany say they are likely to use Skechers again. Set in relation to the 21% usage share of the brand, this means that 81% of their owners show loyalty to the brand.
What's the buzz around Skechers in Germany?
In September 2022, about 16% of German sneakers users had heard about Skechers in the media, on social media, or in advertising over the past three months. Of the 77% who know the brand, that's 21%, meaning at the time of the survey there's little buzz around Skechers in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
