KangaROOS brand profile in Germany 2022
How high is the brand awareness of KangaROOS in Germany?
When it comes to sneakers users, brand awareness of KangaROOS is at 72% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is KangaROOS in Germany?
In total, 11% of German sneakers users say they like KangaROOS. However, in actuality, among the 72% of German respondents who know KangaROOS, 15% of people like the brand.
What is the usage share of KangaROOS in Germany?
All in all, 5% of sneakers users in Germany use KangaROOS. That means, of the 72% who know the brand, 7% use them.
How loyal are the owners of KangaROOS?
Around 3% of sneakers users in Germany say they are likely to use KangaROOS again. Set in relation to the 5% usage share of the brand, this means that 60% of their owners show loyalty to the brand.
What's the buzz around KangaROOS in Germany?
In September 2022, about 5% of German sneakers users had heard about KangaROOS in the media, on social media, or in advertising over the past three months. Of the 72% who know the brand, that's 7%, meaning at the time of the survey there's little to no buzz around KangaROOS in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to sneakers users, brand awareness of KangaROOS is at 72% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is KangaROOS in Germany?
In total, 11% of German sneakers users say they like KangaROOS. However, in actuality, among the 72% of German respondents who know KangaROOS, 15% of people like the brand.
What is the usage share of KangaROOS in Germany?
All in all, 5% of sneakers users in Germany use KangaROOS. That means, of the 72% who know the brand, 7% use them.
How loyal are the owners of KangaROOS?
Around 3% of sneakers users in Germany say they are likely to use KangaROOS again. Set in relation to the 5% usage share of the brand, this means that 60% of their owners show loyalty to the brand.
What's the buzz around KangaROOS in Germany?
In September 2022, about 5% of German sneakers users had heard about KangaROOS in the media, on social media, or in advertising over the past three months. Of the 72% who know the brand, that's 7%, meaning at the time of the survey there's little to no buzz around KangaROOS in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
