Prada brand profile in Germany 2022
How high is the brand awareness of Prada in Germany?
When it comes to luxury fashion users, brand awareness of Prada is at 91% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Prada in Germany?
In total, 32% of German luxury fashion users say they like Prada. However, in actuality, among the 91% of German respondents who know Prada, 35% of people like the brand.
What is the usage share of Prada in Germany?
All in all, 16% of luxury fashion users in Germany use Prada. That means, of the 91% who know the brand, 18% use them.
How loyal are the owners of Prada?
Around 11% of luxury fashion users in Germany say they are likely to use Prada again. Set in relation to the 16% usage share of the brand, this means that 69% of their owners show loyalty to the brand.
What's the buzz around Prada in Germany?
In September 2022, about 17% of German luxury fashion users had heard about Prada in the media, on social media, or in advertising over the past three months. Of the 91% who know the brand, that's 19%, meaning at the time of the survey there's little buzz around Prada in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to luxury fashion users, brand awareness of Prada is at 91% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Prada in Germany?
In total, 32% of German luxury fashion users say they like Prada. However, in actuality, among the 91% of German respondents who know Prada, 35% of people like the brand.
What is the usage share of Prada in Germany?
All in all, 16% of luxury fashion users in Germany use Prada. That means, of the 91% who know the brand, 18% use them.
How loyal are the owners of Prada?
Around 11% of luxury fashion users in Germany say they are likely to use Prada again. Set in relation to the 16% usage share of the brand, this means that 69% of their owners show loyalty to the brand.
What's the buzz around Prada in Germany?
In September 2022, about 17% of German luxury fashion users had heard about Prada in the media, on social media, or in advertising over the past three months. Of the 91% who know the brand, that's 19%, meaning at the time of the survey there's little buzz around Prada in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
