prAna brand profile in the UK 2022
How high is the brand awareness of prAna in the UK?
When it comes to outdoor fashion users, brand awareness of prAna is at 21% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is prAna in the UK?
In total, 3% of UK outdoor fashion users say they like prAna. However, in actuality, among the 21% of UK respondents who know prAna, 14% of people like the brand.
What is the usage share of prAna in the UK?
All in all, 2% of outdoor fashion users in the UK use prAna. That means, of the 21% who know the brand, 10% use them.
How loyal are the owners of prAna?
Around 1% of outdoor fashion users in the UK say they are likely to use prAna again. Set in relation to the 2% usage share of the brand, this means that 50% of their owners show loyalty to the brand.
What's the buzz around prAna in the UK?
In September 2022, about 2% of UK outdoor fashion users had heard about prAna in the media, on social media, or in advertising over the past three months. Of the 21% who know the brand, that's 10%, meaning at the time of the survey there's little to no buzz around prAna in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to outdoor fashion users, brand awareness of prAna is at 21% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is prAna in the UK?
In total, 3% of UK outdoor fashion users say they like prAna. However, in actuality, among the 21% of UK respondents who know prAna, 14% of people like the brand.
What is the usage share of prAna in the UK?
All in all, 2% of outdoor fashion users in the UK use prAna. That means, of the 21% who know the brand, 10% use them.
How loyal are the owners of prAna?
Around 1% of outdoor fashion users in the UK say they are likely to use prAna again. Set in relation to the 2% usage share of the brand, this means that 50% of their owners show loyalty to the brand.
What's the buzz around prAna in the UK?
In September 2022, about 2% of UK outdoor fashion users had heard about prAna in the media, on social media, or in advertising over the past three months. Of the 21% who know the brand, that's 10%, meaning at the time of the survey there's little to no buzz around prAna in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
